Cowgirl Study Case

Published: 2021-06-29 04:39:05
essay essay

Category: Social Issues

Type of paper: Essay

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

Hey! We can write a custom essay for you.

All possible types of assignments. Written by academics

GET MY ESSAY
Suyanti Lie
Marketing Communication

Problem 1
- The variant and flavour are too much, so consumer confused to choose and increase the cost

Solution
If cow girl have more variant, cow girl must educate the consumer about what flavour they have and what variant that cow girl have. They can educate consumer by brochure, be a sponsor in the seminar. Example : if there is a seminar and provide a snack, cow girl can be a sponsor of it. Every product have their own performance in addition to the product's sales and profit contribution. Product with poor performance should be eliminated.

Product Flavors & Variant Elimination Strategy - David A. Aaker


Problem 2
- Since U.S only have15 % of consumers that eating hot and spicy, the variant of Chocolate that Cowgirl offer dont have a big segment in US.
The flavour is too spicy for american people.

Solution
- Focus to other variant, for example focus to "Chocolate Caramel" maybe will make american people more accept than focus on spivy and hot chocolate. For example brand of a chocolate "milk" have a hot and spicy flavour, but they dont really fokus on that flavour. Just for a variation.

Warning! This essay is not original. Get 100% unique essay within 45 seconds!

GET UNIQUE ESSAY

We can write your paper just for 11.99$

i want to copy...

This essay has been submitted by a student and contain not unique content

People also read