Chipotle Mexican Grill

Published: 2021-06-29 04:23:49
essay essay

Category: Business

Type of paper: Essay

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Chipotle Mexican Grill
Lisa Smith
Rasmussen College

Author Note
This research is being submitted on January 11, 2012, for Dr. Pogue's,
B136/GEB1011 Introduction to Business course.

Chipotle Mexican Grill

The price of comparable substitute goods would affect Chipotle's product due to the fact that Chipotle uses fresh ingredients. If they decided to use products that are not as fresh the demand for the product would diminish, thus affecting the supply. If the company decided to use processed meats and other products the consumer would probably go to another business such as Taco Bell to obtain the same product at a cheaper price. Chipotle marketing strategy is freshness. Also the number of suppliers would be affected on the supply side of the business if there are too many Mexican grill businesses opening up. In my area alone Chipolte is in competition with Taco Bell, Qdoba and many other mom and pop carry outs/fast food eateries.

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