VORA AND COMPANY
EN. NO. 10BSP0920
Introduction to the Case:
This case is about Vora and Company, established in December 1963 by M.C. Vora, which manufactures Blossom quick cooking oats. The company was located in Lucknow. The company was suffering with lower sales and losses. This case discuss about various strategies adopted by the company, their strengths and weaknesses and in that way it also discuss about reasons for low sales.
Objective of the case:
The main objective of the case, in general, is to discuss various points which a firm should consider before entering into new market. In terms of Vora and company, the objective is to know whether Blossom should continue in the business or not and to give suggestions on various marketing techniques for increasing the sales of Blossom.
Issues in the case:
* Sales of the product were lower than expected even after taking measures to improve sales.
* The company had suffered considerable losses since the launching of his enterprise.